Proudly designed and made in Canada, Bhold Bags offer discriminating consumers a fashionable alternative to the traditional reusable bag. Bhold Bags innovative design, utility and portability eliminate the common dilemma of forgetting your bulky reusable bag in the car or at home.
Bhold Bags, made from easy care, light weight fabric imported from Japan, provides consumers with an environmentally responsible alternative to plastic bags. The convenient, machine washable pouch size bag holds up to 25 litres and provides maximum portability for daily shopping trips. Bhold Bags unique designs — a long strap messenger style bag and shorter shoulder strap style bag — are available in fashionable colours including steely pewter and vibrant copper. Retailing at $20-25 CDN, Bhold Bags are featured in select boutiques in Vancouver, BC, Canada and available online at www.bholdbags.com.
The latest addition from Bhold Bags is a sustainable line of shoe bags for men and women. Designed to store and protect beautiful shoes, Bhold shoe bags are also great for travel and easily fit in any suitcase or travel bag. Bhold shoe bags, available in an array of stylish fabrics and linings, have proven popular with wedding parties seeking an eco gift for the bridal party.
Bhold Bags expansion plans in 2010 include the introduction of a Bhold boot bag, travel bags for undergarments, a wider array of bag colors to reflect seasonal preferences, and a distinctive bag line geared towards male shoppers, reflecting ‘men-friendly’ designs.
A Life Altering Experience
Bhold Bags, launched in October 2009 by Sunny Lee-Fay, was conceived following a life changing experience that set its founder on a new path. On August 5, 2003, Sunny discovered her 33 year old, non-smoking brother Dan was diagnosed with Stage 4 lung cancer. Dan Lee was humble about his achievements, one of which included the character design of Nemo, the universally loved clownfish in Pixar Animation Studios, hit movie, “Finding Nemo”. Profoundly affected by Dan’s decision to work in the final 17 months of his life, Sunny reprioritized her own life goals, determined to live a life with more authenticity and passion. She immediately made plans to leave a lucrative career in investment management, embarking on her journey as an entrepreneur. Her passion for sustainability and environmental design resulted in the creation of Sew in Demand Designs, the parent company of Bhold Bags.
Bhold Bags Visionary Founder, Sunny Lee-Fay
A hands-on entrepreneur, Sunny Lee-Fay is involved in every aspect of Bhold Bags, tirelessly researching and consulting experts in design, production, fabric sourcing and technology to create her beautiful reusable bags. An expert in brand and product management, Sunny held key positions at Johnson & Johnson, contributing to the research and launch of two high profile consumer brands — Tylenol* Sinus Medication and Tylenol* Cold Medication. Managing all aspects of the brands, from launch and distribution to promotion and advertising, Sunny generated strong revenues for the company. At Kraft Foods, she was the Trade Marketing Manager for Western Canada, facilitating brand programs for Maxwell House Coffee and Bakers Chocolate.
After leaving the consumer product industry, Sunny spent 15 years in the brokerage industry and built a substantial client portfolio of assets, through hard work and perseverance, one client at a time. She holds a BBA from Wilfrid Laurier University in Waterloo, Ontario, Canada. She has travelled extensively to all parts of the globe and embraces cultural diversity, adaptability and tolerance in her everyday life. She is an active volunteer, locally and internationally with Hospice Society of Vancouver.